Category Archives: messaging

Toronto’s Twoople disrupts ‘noisy’ messaging party

Toronto homegrown Twoople (pronouced “2-ple” for ‘two people’) is “a revolutionary engagement platform that provides users with a personalized URL (eg., that when clicked, allows the visitor to chat with the user instantly, ” notes Pat Arlia, founder. “Similar to live-chat for websites, except not limited to use on a website (your Twoople address is a URL and may be shared/printed anywhere), and easy to use – anyone can create a Twoople address and share it. ”

twoopleSo you’re probably wondering how exactly does this aff-ect you? When we’re already seeing a flurry of big social and tech giants (Facebook/WhatsApp, Snapchat, Twitter, etc) racing to dominate the messaging space—even though I agree that it’s not about winning the race at all—this becomes a fair question. Well, it may not affect how you currently SMS your besties; but, if you’re an SMB, in sales, customer service, or even as consumer, it does. Connecting  to dialogue online is a cinch.

“Although Twoople is a messaging app, I don’t like referring to it as a messaging app because people assume it’s a P2P-type messenger like MSN, Skype, WhatsApp, BBM, etc. , “Arlia points out. “Messaging apps are generally exclusive, meaning both users in a chat have to first be acquainted, then add each other, and they both have to have the app. ” And this is where Twoople is different. It’s a heck of a lot less restrictive.

A Chat Strategy to empower Sales and Customer Service
As ReadWriteWeb’s Selena Larson points out, the messaging buzz is not about who gets to be the one true messaging app, but how each uniquely positioned app will serve to successfully address specific needs for specific scenarios.


“Twoople is an inclusive model that only requires 1 user be registered (the Twoople address holder).  The registered user shares their Twoople address and anyone who visits/clicks it can chat with them without registering for the service.  It even affords them anonymity should they desire (bonus points! IMO). ”

When I first tested out Twoople, I did notice the UI was easy and intuitive.  Within seconds, I connected with Pat and started chatting a bit about his brainchild.

“The product is useful as a sales, support, and feedback channel for businesses (who would be the Twoople address holders) to communicate with their prospects/customers (the visitors to their Twoople address).  The value proposition is to increase sales, improve support, and drive feedback by opening up a channel for chat with your prospects/customers.  Most businesses do not have a chat strategy and we believe that a democratized chat platform like Twoople will encourage them to adopt one.”

Silicon Valley of the North
It’s remarkable how Canada has a seemingly quiet, burgeoning startup community. That we are ‘quiet’ about it may well be typically Canadian, and some would argue that we’re quite good at inventing not so much at selling (OHRLY??)Nevertheless, I asked Pat about his thoughts on all this:

“The Toronto startup scene has gained some momentum in recent years. Credible startups like Top Hat and WattPad who have raised millions have helped improve visibility and have proved that migrating to Silicon Valley isn’t necessary like it once was. People have referred to Toronto/Waterloo as the Silicon Valley of the north.”

I hear the same things about Vancouver, Montreal and yes, even Ottawa. So why don’t we see this more often in mainstream media? Oh wait–that’s also probably why we don’t have ‘Hollywood, Eh’ up here (or do we) .. I digress.

Pat Arlia twoopling

“I think that’s a bit generous of a label only because of the difference in scale, but not because we’re not producing quality companies because we definitely are.”

Twoople 2.0
There are clear benefits for prospecting and timely customer engagement with Twoople. In my view, it has a good chance of evolving into a widely used communication model, given its inherent use of HTTP as protocol.

It goes without saying that HTTP-based tools are very effective at leveling the playing field. Democratization? Yep, that’s pretty much what the disrupt movement is about.

“We’ll be introducing a premium set of features for Twoople in the near future. Eventually these features will be paid features; however, we’re going to offer these features to our early users for free indefinitely as a show of gratitude for their support.”

There are also two subtle aspects about the Twoople brand, which seem overlooked, but I think are entirely noteworthy (especially for creative types like me): its logo design and slogan.  I quite dig.